Lazy Summer Days

This heat is killing me. There is so much to do and it is hard to get motivated. We’re getting restarted on the renovation project. We’ve completed a great kitchen design. Now we’ve got to pack up everything upstairs so the renovations can restart. We’re on our final push. Hopefully we can be done by Halloween, if not then perhaps by Thanksgiving. It will be nearly 2 years of an upset house as we’ve gone through the complete process.

Meanwhile, I’ve been busy with the studio. Almost too busy. I’ve started to fall behind in the work that needs to get done. No sooner than I finish one thing, than another critical project arises. E-mail, well that’s a whole other story. It is relentless. I suppose it could be worse and I could have nothing to do.

How to Spot The Fake Rave

It is amazing how much we have come to rely upon the internet and various boards for purchase information. However, how much do you really know about the person making the recommendation. I am fortunate enough to be a subject matter expert on a bridal forum. Every so often I see a post extolling the virtues a photography studio or product. Upon closer examination it becomes obvious the rave was posted by the vendor themselves and not by a happy client. Some signs the rave might be fake include:

1) This is the writer’s first post on the forum. Why would somebody who has never visited, let alone posted to a board, suddenly show up and start praising a specific vendor?
2) The writer talks about only one vendor. Why not talk about the rest of your vendors too?
3) There is contradictory information listed. For instance, the post says something about a November ’07 wedding but the profile shows an August ’08 wedding date.
4) The wedding date given is a week day

The fake rave is just a way to obtain free adversing for the vendor in such a way as to deceive you. Just as the fake complaint is an attempt to drive people away from a competitor. For how to you really know who is the author of the anonymous post? In the end, do you want to hire a vendor who lies to you via a fake rave? For who knows what else they may lie about!

New Look… New Logo

Over the last couple of days you may have noticed a couple of things. First, I have not been posting as regularly as I normally do. Second, there has been a change to the color and header to the blog. While these may not seem related, they are. I’ve been busy working on a new web site and branding for Magical Moments Photography.

If you look at the blog header, you’ll notice the new font for the studio name. My magazine ads reflect a variant of this as a logo. In addition, the color scheme of the blog has changed from blue to purple. This is to match the new web site’s color scheme. I hope to make the blog integrate better with the site.

In the meantime, I’m excited about the new look for www.mmpix.com. Early reviews for the site have been quite favorable. In fact, I’ve decided to enter the site in the 2008 PPA AN-NE Marketing Awards Competition. We’ll get to see how well the new site compares against others in the field. I hope to be able to work the last few bugs out of the site over the next few days. Once we do, we’ll go live. Stay tuned for an announcement about the new site!

New Website Coming

I’ve been taking a hard look at a lot of details related to Magical Moments Photography. No stone is being left unturned. Recently, I looked at my website and decided it was no longer doing the job it was intended to do. Basically, my photography has outgrown the website. A friend who I asked to critique the site said it is like a Sears store that has all sorts of great new products but still has the old fixtures.

A look at some other photographer’s website confirmed this assessment. So I’ve decided to redo my site. Look for a great new www.mmpix.com in the coming months. I know what I want it to look like. Now I just have to make it happen. All of this while I gear up for the upcoming wedding season.

Photojournalism Is Just a Buzz Word

What is Photojournalism when applied to wedding photography? Even wedding photographers can’t agree! So if we photographers can’t decide for ourselves, then how can we expect you, the consumer to know what to expect?

So what is Photojournalism? The strict interpretation of the word means “news told via imagery”. We are used to seeing photojournalism in our local newspapers. While there are times the newspaper photographer does photograph exactly what is happening (like a fire scene or a sporting event), there are times when the photographer DOES stage the dignitary’s handshake or the walk down the red carpet. But no matter what, those news photographers did know photography, lighting and how to compose a photo.

During those early years, wedding photography had standard poses and shots. Today, this is known as the traditional style. Some of those traditional photos include the bride, bride with mom and dad, etc… Time marches on and photographers are getting more creative. Along comes the photographer who applies the newspaper photojournalism approach to wedding photography. A new style is born!

To understand how PJ became a wedding photography style, we need to go back in time. Years ago, the happy couple would stop at the photography studio between the church and the reception to have some portraits made. As time went by and cameras became more portable, the wedding photographer spent more time documenting the wedding and less time photographing traditional poses.

As Photojournalism was becoming a popular wedding photography style, digital cameras were becoming less expensive and more technically advanced. The photographer’s cost to learn the craft and click the shutter was significantly reduced. The photographer no longer had to purchase a roll of film, take the photos, develop the film and then print the proofs in order to see the photo. All of which cost actually money which was a barrier to learning the craft of photography.

Today’s digital cameras allow the photographer to press the button without incurring any costs until they print the photo. In fact, in full program mode, the camera will make all of the decisions for the photographer except where to point the camera and when to press the button. But in some situations, the camera can be fooled. The result is a photo that is out of focus, over exposed or under exposed.

Unfortunately, for the wedding photography industry, some wedding photographers seem to have forgotten or never knew that news photographers might actually stage the photo. Thus grew the rules of PJ Wedding photography. The subjects could not be aware of the camera. The photographer was not to influence any of the photos. Nothing could be staged. Some even believe that only natural or existing light could be used. Nothing artificial. All of the old rules went out the window.

Yet there are still no standards for what makes a photojournalist style. There is no international standards committee which sets the rules. Even the only true not for profit professional photographer association, Professional Photographers of America (and local chapters), is silent on the standards of Photojournalism (all other photographer organizations and associations are for profit entities). Yet PPA, does have strict standards for traditional photography.

Want some easy money? Take your digital camera, publish a website and call yourself a photojournalist wedding photographer. PJ has allowed amateur photographers who don’t know how to use a camera, compose a photo or understand light to take bad photos and call it photojournalism. This hurts not only true professional photographers but the consumer too. That is not to say, there are good photographers who do know how to take good photographs in the PJ style. Just that there are bad photographers out there claiming bad photos are photojournalism.

It is this convergence of smart cameras, no costs to take the photo and a photography style that has no rules that has created the confusion about photojournalism. Over expose the image yet get the expression, that’s Photojournalism. Don’t know how to use a strobe unit, just use existing light, no matter what and call that PJ. Don’t understand how to use light and take a photo, just take 5000 photos and you’ll be sure to get 500-700 for the client. That’s PJ too! Don’t worry if you forgot to take a formal photo of mom and the bride because pure Photojournalism photographers are not supposed to take any photos where the subjects are aware of the camera. Photojournalism has become a way to pass off mistakes or lack of photography training.

Every photographer can pick five to ten great images from an event to post on their website. Every photographer can create a great sample album for you to view. In fact, some unethical photographers have been known to actually steal images from other photographers for their website or use an album manufacturer’s sample and pass the work off as their own.

As a consumer, it is up to you to decide if the photographer’s version of photojournalism is the same as yours. In this day and age of the internet, there is absolutely no reason you should not be allowed to view the on-line gallery of a recent event shot by your prospective photographer. This is the best way to actually see what the photographer is delivering to their clients and ultimately to you.

So in the end, what is Photojournalism? It is just a marketing buzz word without any set definition. It is up to you, the consumer, to determine if your vision of PJ wedding photography is the same the photographer’s vision and style. No matter how good the photographer, if your visions don’t match, then you need to keep looking until you find a photographer whose vision of PJ matches yours. After all, PJ is just a buzz word

How to Take Fun Holiday Photos

Thanksgiving is quickly approaching. Time for stuffing. You know its not called stuffing because it is in the turkey. No it is called that because it fill you up! But, I digress. The holidays are time for families. When families get together, people want to remember the day with photos. But how do you get good photos of the family.

First avoid overly bright or dark backgrounds. Next, for most people, let your camera do the work. Today’s cameras really know what they are doing. Now you just have to get a good expression on everybody’s face. Rather than saying cheese, ask your subjects to pretend they are on a roller coaster going down hill. Then say “Weeee!” All but the biggest sourpuss can’t help but smile when they say that.