Illinois Videograph Association

Last month, I spoke to the Illinois Videographer Association, IVA about business planning. It amazes me how many photographers and videographers fail to understand their business. They may be great artists but fail because they don't know what they are doing. Anyway, earlier this evening I was back at IVA taking headshots.

Next month I understand that Bill Brennan of Bridal Expo Chicago will speak about marketing to the wedding industry. I think that with all of the time I'm spending at IVA, my photographer friends might think I'm being seduced by the dark side!